Unlocking Your Shopify Store’s Potential: A Merchant’s Guide to Google Analytics 4 Integration
Navigate the shift to GA4 with confidence and gain deeper insights into your e-commerce performance. Welcome, fellow Shopify merchants! As someone deeply invested in understanding my online store’s performance, I know the critical role analytics plays in making informed decisions and driving growth. With Universal Analytics (UA) having reached its sunset, Google Analytics 4 (GA4)…