Mastering Your Shopify Data: A Comprehensive Guide to Google Analytics 4 Integration
Unlock the full potential of your e-commerce store by seamlessly connecting Shopify with GA4 for unparalleled insights. As a merchant in today’s competitive e-commerce landscape, understanding your customers and their journey is paramount. For years, Universal Analytics (UA) was our go-to tool for website analytics, but with its sunsetting, Google Analytics 4 (GA4) has emerged…