Mastering Your Shopify Store with Google Analytics 4
A Merchant’s Guide to Unlocking Deeper E-commerce Insights As a Shopify merchant, I know firsthand the importance of understanding what’s happening in your store. It’s not enough to just have sales; you need to know *why* they’re happening, or more importantly, why they’re *not*. This is where Google Analytics 4 (GA4) comes into play. It’s…