Mastering Your Data: Integrating Shopify with Google Analytics 4

A Comprehensive Guide for Merchants to Unlock Powerful E-commerce Insights As a Shopify merchant, you’re always looking for ways to understand your customers better and optimize your store’s performance. That’s where Google Analytics 4 (GA4) comes in. It’s Google’s latest analytics platform, designed for the future of measurement, focusing on events and user behavior across…

Mastering Global Reach: My Shopify Shipping Strategy for International Orders

A comprehensive guide to expanding your e-commerce business beyond borders with Shopify. As a Shopify merchant, I’ve always believed that the world is our marketplace. Limiting your sales to just one country means leaving a significant amount of potential revenue on the table. Expanding internationally, however, can seem daunting. There are so many variables to…