Shopify Email Popup Copy: Headlines, Buttons, Examples
Good email popup copy on a Shopify store puts the offer in the headline, asks for one thing (an email address), uses a button that repeats what the visitor gets, and says plainly that they’re signing up for marketing emails. Everything else is optional. The examples below are ours, written for two kinds of store: one that gives a discount for signing up and one that doesn’t.
The Shopify facts below come from the Help Center pages on customer contact information and Shopify Forms popup settings, read on October 23, 2026. When to show a popup is a separate question, covered in the best time to show a popup.
Anatomy of a popup
| Part | Job | Our rule |
|---|---|---|
| Headline | Say what the visitor gets | The offer itself, in 3 to 7 words |
| Subline | Add the one detail that makes it believable | When, how often, or what’s excluded |
| Field | Collect the address | One field; a name field only if you’ll really use it |
| Button | Confirm the action | Repeat the benefit, such as “Get my 10% code” |
| Consent line | Tell people what they agree to | Plain words: marketing emails, how often, unsubscribe any time |
| Close link | Let people leave | Visible and polite (“No thanks”), never guilt-tripping |
If you use a teaser, the small tab some popups show before opening, it needs its own short title. In Shopify Forms that’s the Title in the Teaser settings.
Ten headline and button examples
Five for stores that give a discount:
| Headline | Subline | Button |
|---|---|---|
| 10% off your first order | Code sent to your inbox right away. | Get my code |
| Free shipping on your first order | For orders over $40, within the US. | Send my code |
| $5 off when you join | One email a week with new arrivals. | Join and save $5 |
| Your first coffee bag is 15% off | Plus brew guides, twice a month. | Claim 15% off |
| Get 10% off the new collection | Code works until the end of the month. | Unlock 10% |
Five for stores that don’t discount:
| Headline | Subline | Button |
|---|---|---|
| Be first to know when we restock | Our small batches sell out; we email the day they’re back. | Notify me |
| Early access to every drop | Subscribers see new pieces 24 hours before everyone else. | Get early access |
| One care guide a month | How to make leather goods last, from the people who make them. | Send me the guide |
| Our studio notes, monthly | What we’re making, and what’s coming next. | Subscribe |
| Recipes that use what you bought | One email a week, three ingredients or fewer. | Send recipes |
Each headline names something the visitor receives. A popup that says only “Join our newsletter” asks for an email without saying what comes back, and the button “Submit” says nothing at all. Put the real numbers in: the discount, the minimum order, how often you email. If a detail would surprise someone later (the code excludes sale items, the free shipping is US-only), the subline is where it goes.
The consent line
Shopify’s guidance is to send promotional content only to customers who have agreed to receive marketing, so the popup has to say that signing up means marketing emails. A line we’d use:
By signing up, you agree to receive marketing emails from [Store]. Unsubscribe any time.
Add the frequency if you can commit to it (“about one email a week”). If your store is in Germany and your email setup sends confirmation messages, Shopify notes that customers must respond to them before they’re included in your marketing; mention that the confirmation email is coming, or people will think the signup failed. For the other places consent is collected, such as the checkout checkbox, see grow your Shopify email list.
After the signup
The success message should say what happens next and where: “Check your inbox: your code is on its way” for a discount popup, or “You’re on the list. The next restock email comes the day the batch is ready” for a non-discount one. If the code shows on screen, add a copy button or ask people to note it down; if it arrives by email, say so, and say how soon.
On how the code arrives, tools differ. Our Pop Up Discount app creates the visitor as a Shopify customer and sends the discount code through Shopify Flow; setup is on Shopify email popup. With Shopify Forms, you can attach a new or existing discount to the form.
In Shopify Forms, a visitor’s interaction is stored in their browser, so someone who dismisses a popup won’t see it again unless they clear their cache and cookies or browse privately. Write the popup knowing that a dismissal is final on that device.
Timing and triggers
Copy and timing interact. A “10% off your first order” headline shown in the first second of a visit reads differently from the same headline shown after someone has viewed three products. Timing, triggers and frequency are covered in the best time to show a popup. For the rest of our email and list guides, see the email and popups hub.
FAQ
What discount should an email popup offer? Offer what your margin can carry on a first order, and say it plainly in the headline. A free-shipping or fixed-amount offer works too, and stores that don’t discount can offer early access or restock alerts instead.
Should a popup ask for the visitor’s name? Ask only for the email unless you’ll use the name in your emails. Every extra field is one more thing to fill in on a phone.
What should the popup button say? The button should repeat the benefit, such as “Get my 10% code” or “Notify me”. Generic labels like “Submit” don’t tell the visitor what happens.
How do I show the discount code after signup? The way the code arrives depends on the tool: some popup apps send it by email or through Shopify Flow, and Shopify Forms lets you attach a discount to the form. Either way, the success message should say where the code will appear.