Best Email Marketing Apps for Shopify in 2026, Compared
In our view, the best email marketing app for a Shopify store is usually the one already in it, Shopify Messaging, until you need deeper segmentation, branching flows or more channels than it offers. Then Klaviyo, Omnisend, Mailchimp and Seguno are the main alternatives, and they differ most in what their price grows with: emails sent, active profiles, contacts or subscribers. Compare that unit against your list size and how often you send before comparing features.
Prices, ratings and channels below are from each app’s Shopify App Store listing, read on October 31, 2026. We don’t use affiliate links.
Start with what Shopify includes
Shopify Messaging is Shopify’s own app for email, SMS and WhatsApp. The first 10,000 emails each month are free, and after that email costs from $1 per 1,000. It has campaign templates, marketing automations such as welcome series and abandoned checkout, and uses your Shopify customer segments directly, so there’s no list to sync. Custom automations beyond its templates run through Shopify Flow.
In our view, that is enough for a store that emails its list once or twice a week. What it doesn’t do is in the Klaviyo vs Shopify Messaging comparison.
Email marketing apps compared
| App | Free plan | First paid plan | Price grows with | Channels on the listing | Rating (reviews) |
|---|---|---|---|---|---|
| Shopify Messaging | 10,000 emails a month | $1 per 1,000 extra emails | Emails sent | Email, SMS, WhatsApp | 4.8 (4,762) |
| Klaviyo | 250 active profiles, 500 emails a month | Email $20 a month for 251–500 contacts; SMS $15 a month | Active profiles | Email, SMS, WhatsApp, mobile push, pop-ups | 4.7 (3,427) |
| Omnisend | 250 contacts, 500 emails a month | Standard $16 a month for up to 500 contacts | Contacts; SMS from $0.007 a message on Pro ($59 a month) | Email, SMS, web push, pop-ups, forms | 4.7 (3,200) |
| Mailchimp | Free plan; limits not shown on the listing | Essentials $13 a month | Contacts; SMS is an add-on | Email, SMS, pop-ups, forms, landing pages, social | 4.8 (1,549) |
| Seguno | Up to 250 subscribers | Standard $35 a month for 2,500 subscribers | Subscribers | Email; pop-ups and banners from Standard | 4.8 (733) |
Klaviyo, Omnisend and Mailchimp say on their listings that charges may be billed separately from your Shopify invoice. Seguno carries Shopify’s Built for Shopify badge. Two apps you may see in older roundups, Privy and Flowio, showed “This app is not currently available on the Shopify App Store” on October 31, 2026.
A store with 5,000 subscribers that sends one newsletter a week uses about 20,000 emails in a month with four sends; on Messaging that’s 10,000 extra emails, or $10, plus any welcome or post-purchase automation emails (abandoned checkout emails don’t count). On a contact-based app, all 5,000 contacts count every month whether you email them once or ten times. Work out your own numbers on each app’s pricing page before choosing, because the listing shows only the first step.
Pick by situation
- You email weekly or less and your automations are standard ones. Stay on Shopify Messaging. Its free 10,000 emails cover a weekly send to about 2,300 subscribers.
- You need branching flows, predictive segments or reporting across many campaigns. Klaviyo’s listing names predictive analytics, send-time optimization and A/B tests across channels, and it prices by active profiles, so prune unengaged ones.
- You want email, SMS and web push in one bill. Omnisend lists all three; SMS, priced per message, comes with its $59 Pro plan.
- You already run Mailchimp for another business. The Mailchimp app connects your store to the account you know; check the contact limits of its free plan on Mailchimp’s own site.
- You want an app with Shopify’s Built for Shopify badge. Seguno has it, prices by subscribers, and adds pop-ups and banners from its Standard plan.
If you collect addresses with a popup, our Pop Up Discount app adds each visitor as a Shopify customer and sends their discount code through Shopify Flow.
Moving between tools
From Mailchimp to Shopify, Shopify’s Help Center describes importing your contact lists by adjusting Mailchimp’s exported ZIP file so Shopify can read it. Klaviyo syncs customers and events from Shopify into its own profiles, so moving there is mostly about rebuilding templates and automations; check how any other app imports your customers before you switch.
Then switch off what the old tool still sends. If you add a third-party app, turn off the matching Shopify Messaging automations, such as abandoned checkout, or one cart triggers two reminders from two senders. Our Shopify marketing automation guide lists where each automation lives, abandoned cart apps compares the recovery tools, and the email and popups hub has the rest.
FAQ
What is the best free email marketing app for Shopify? Shopify Messaging sends 10,000 emails a month free and needs no list sync. Klaviyo and Omnisend have free plans for up to 250 profiles or contacts and 500 emails a month, and Seguno is free up to 250 subscribers.
Is Klaviyo better than Shopify Messaging? Klaviyo offers deeper segmentation and branching flows and prices by active profiles. Shopify Messaging prices by emails sent and costs nothing up to 10,000 a month, so it is cheaper for a store that sends rarely to a large list.
Which Shopify email app includes SMS? Shopify Messaging, Klaviyo, Omnisend and Mailchimp all list SMS on their App Store pages. Klaviyo sells it as a separate $15 plan, Omnisend per message on its Pro plan, and Mailchimp as an add-on.
Is Privy still available on Shopify? On October 31, 2026, Privy’s App Store page said the app was not currently available on the Shopify App Store. Check the page again before you plan around it.