My Guide to Integrating Shopify with Google Analytics 4
Unlock Deeper Customer Insights and Boost Your E-commerce Performance Welcome, fellow Shopify merchants! Today, I want to talk about something absolutely crucial for understanding your customers and truly growing your business: integrating your Shopify store with Google Analytics 4 (GA4). If you’ve been using Universal Analytics (UA), you’re well aware that it’s being sunsetted. GA4…