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Pinterest Influencer Marketing for Shopify Stores

Updated , first published · 4 min read

Pinterest influencer marketing for a Shopify store means paying creators who publish Pins and boards in your niche to feature your products, with Pinterest’s paid partnership label on each Pin. Once you approve the label, you can promote that Pin as an ad. On the Shopify side, the free Pinterest app syncs your catalog so your products can appear as product Pins, and a tagged link per creator shows in Shopify which creator sent buyers.

Why Pinterest for creator campaigns

People use Pinterest to save ideas for later: a kitchen remodel, a wedding, an outfit for a trip. That makes it a channel for products that people plan before buying, such as home decor, recipes and kitchenware, crafts, fashion and beauty routines. A Pin also stays on boards after it is posted, while a story disappears after a day.

The creators who fit are the ones whose boards look like your customers’ boards. A home-organization creator with a few thousand engaged followers who save their Pins is a better match for a storage brand than a lifestyle account ten times larger.

Find and brief creators

Where to find them. Search Pinterest for the problems your product solves and the styles it fits, then look at who publishes the Pins that show up. Open their profile and check three things: do they post regularly, do people save their Pins, and do they already link to products? Shopify Collabs filters creators by Instagram, YouTube, TikTok, Facebook, Twitch and Twitter accounts, not Pinterest, so your list will come from Pinterest itself.

What to agree before they post. Put these in writing:

  1. The deal. Free product, a flat fee, a commission per sale, or a mix. Pinterest’s help page treats the partnership as something you and the creator set up outside Pinterest, so payment terms are yours to agree.
  2. The label. The creator adds the paid partnership label when publishing, in the Pinterest mobile app under Advanced settings > Add paid partnership label > Add a brand partner, and tags your business account; Pinterest’s creator help page says one brand can be tagged per Pin.
  3. Ad rights. Whether you may promote their Pins as ads, for how long, and whether that is in the fee. Only the brand partner can promote these Pins; the creator cannot.
  4. The link and the code. Which product page the Pin links to, the UTM link to use, and a personal discount code for their audience.
  5. The content. What the Pin should show (the product in a real setting, a step-by-step, a before and after) and what to avoid, such as claims you cannot back up.

Approve the tag. When a creator tags you, you get a notification in your Pinterest business account. Open the Pin and approve or reject the tag; approval is possible only on desktop. If you approve, your name appears on the label. Once a tag is removed, by you or the creator, it cannot be added back, and if the Pin was running as an ad, the ad is archived.

Make your products shoppable on Pinterest

The Pinterest app on the Shopify App Store is free to install and made by Pinterest; it had a 4.1 rating from 1,713 reviews on October 23, 2026. Its listing says it:

  • uploads your product catalog and keeps it updated in near real time;
  • surfaces your catalog to Pinners organically;
  • adds the Pinterest Tag and API for Conversions for tracking;
  • lets you promote products with shoppable ads, billed only when you buy ads.

Install it before the first creator posts. Then the product a creator features already exists as a product Pin with your current price, and the Pinterest Tag records what happens when their audience clicks through. For running ads beyond creator content, see our guide to Pinterest ads for Shopify.

Measure each creator

Give every creator a link with UTM parameters, for example:

https://yourstore.com/products/linen-basket?utm_source=pinterest&utm_medium=influencer&utm_campaign=2026-11-anna

Shopify attributes visits with a utm_campaign parameter to marketing, so each creator appears as a campaign in the Channel performance report in the Growth section, with sessions, orders and sales. A personal discount code catches the buyers who come back later without the link; Shopify counts its uses in the Sales by discount report.

Because people can save a Pin and come back to it, judge a creator after a few weeks, not after the first days, and use the first click attribution model in Shopify’s reports to see creators who started a purchase that another channel finished. Our guides to Shopify influencer marketing and influencer tracking cover deals and tracking on every platform. More guides are in the marketing and SEO hub.

Frequently asked questions

How do Pinterest creators disclose a brand deal? They add Pinterest’s paid partnership label when publishing a Pin and tag the brand. The brand approves the tag on desktop, and its name then appears on the label.

Can I run a creator’s Pin as an ad? You can, after you approve the paid partnership tag. Pinterest says only the brand partner can promote these Pins as ads; the creator cannot promote them.

Do I need the Pinterest app for Shopify? For product Pins and shoppable ads, yes: the free Pinterest app syncs your catalog and adds the Pinterest Tag. Creator Pins can link to your store without it, but you lose the synced catalog and Pinterest’s conversion tracking.

How do I track sales from a Pinterest creator? Give each creator a UTM link and a personal discount code. Shopify’s marketing reports show the link’s sessions and orders by campaign, and the Sales by discount report counts the code’s uses.

Pinterest facts come from Pinterest’s help pages on paid partnerships for brands and for creators, and from the Pinterest app listing on the Shopify App Store, all read on October 23, 2026.