Mastering Shopify UX: Eliminating Decision Fatigue for Your Customers
A Merchant’s Guide to Streamlining Your Online Store for Higher Conversions As a Shopify merchant, I’m constantly looking for ways to improve my store’s performance and, more importantly, my customers’ experience. One of the most insidious yet often overlooked obstacles to conversion is something called decision fatigue. Decision fatigue, in essence, is the deteriorating quality…