Logo Design for Shopify Stores: A Non-Designer's Guide
To make a logo for a Shopify store without a designer, start with Shopify’s free Logo Maker: type your store name, pick an industry and a style, edit the font, colors, symbol and layout, and download a ZIP of PNG files in horizontal, vertical, transparent and with-background versions. Then add it in the places customers see it: your theme’s header and favicon, the checkout, order emails and social profiles. A simple wordmark in a clear font, readable at the size of a browser tab, is enough to launch; a custom logo can come later.
What a store logo must do
A store logo has three jobs:
- Be readable small. It appears as a tiny favicon in browser tabs and as a header logo on a phone. If you cannot read it at thumbnail size, simplify it.
- Work on light and dark backgrounds. Keep a version with a transparent background, and check it on both, since headers, emails and social profiles differ.
- Look the same everywhere. One logo, one set of colors and fonts, in the header, the checkout and the emails, so a customer recognizes the store at every step.
A name in a clean font, with at most a simple symbol, passes all three.
Make one with Shopify Logo Maker
Shopify’s Help Center page on the Logo Maker, read on October 23, 2026, describes it as a free browser tool that needs no design experience:
- Open the Shopify Logo Maker.
- In What’s your brand name?, enter your business name and click Start designing.
- Choose the industry closest to your store and click Continue.
- Choose a visual style and click Edit logo.
- Use the sidebar tabs to change the wording (name and slogan), font, color palette, symbol and layout; some options depend on the style you picked.
- Click Finalize, enter your email and click Send logo, or use Download it right here.
The ZIP contains PNG files in a horizontal layout for headers and banners, a vertical layout for mobile and social “story” formats, and versions with a transparent background and with a background. One limit: you cannot upload your own images or an existing logo into the Logo Maker, so it is for starting from scratch.
Other tools
| Tool | What it is good for | Watch out for |
|---|---|---|
| Shopify Logo Maker | A free, quick wordmark or simple symbol | No uploads of your own artwork |
| A general design tool (Canva and similar) | More layout control, matching social graphics | Templates other businesses also use |
| A logo marketplace or freelancer | A unique mark and, usually, source files | Cost; agree on who owns the rights |
| A brand designer | A full identity with colors, fonts and rules | Cost and time; worth it once the store has proven itself |
Whatever you use, keep the original files (vector if you have them) and write down the exact colors and font name, so the next banner or label matches.
Add it to your store
- Theme header and favicon: in the theme editor, the header section takes the logo, and most themes have a favicon setting in their theme settings. Upload the horizontal transparent version for the header and a square symbol or initial for the favicon.
- Brand assets: Shopify’s Logo Maker page suggests uploading the logo to your store’s brand assets, so it can be used throughout the store.
- Checkout: if your checkout editor offers a logo and colors, add them and check the result on a phone.
- Order emails: Shopify’s notifications can show your logo; send yourself a test order confirmation.
- Social profiles: use the square or vertical version, which also suits story formats.
The wider branding questions, from name to voice, are in Shopify branding; the page the logo sits on most is covered in homepage design, and theme choice in choose a theme. The Shopify marketing hub has more on branding, and store setup guides are in the running a store hub.
Frequently asked questions
Is Shopify’s logo maker free? Shopify’s Help Center describes the Logo Maker as a free tool that runs in a web browser and sends you a ZIP of PNG logo files. You cannot upload your own images into it.
What size should a Shopify logo be? Use a horizontal transparent PNG wide enough to stay sharp in your theme’s header, and a square version for the favicon, which browser tabs show very small. Check your theme’s documentation for its recommended header logo width.
Can I trademark a logo from a logo maker? Logos built from templates or common symbols can be hard to register, because others may use similar ones. If a trademark matters to you, have a designer create an original mark and ask a trademark professional before you file.