Shopify Minimum Order Quantity for Wholesale: Setup Guide

Shopify sets a minimum order quantity for wholesale through B2B quantity rules: inside a catalog, each product variant can have a minimum, a maximum and an increment, and B2B customers assigned to that catalog have to order within them. Shopify B2B has these quantity rules natively, and Shopify’s B2B for all announcement of April 2, 2026, puts them on the Basic, Grow and Advanced plans too. The rules work per variant and only for B2B buyers.

The steps and rules come from Shopify’s Help Center page on quantity rules and volume pricing, read on October 23, 2026.

The three quantity rules

The default increment is 1, and an increment must be a whole number of 1 or more. You can set a minimum, a maximum or both, and combine them with an increment. Rules can differ from product to product.

Quantity rules and volume pricing (price breaks for larger quantities) sit in the same dialog and can be used together or separately. Price breaks are covered in wholesale pricing.

Set a minimum order quantity step by step

1. Go to Markets > Catalogs and click the B2B catalog.
2. In Products and pricing, click Manage > Manage products and pricing.
3. For a rule on all variants of a product, hover over the product. For one variant, click the variants link under the product name and hover over that variant.
4. In the Quantity rules column, click + Add.
5. In the Edit quantity rules and volume pricing dialog, fill in Increment, Minimum and Maximum as needed, check them, and click Done.
6. Click Save.

For many products, Shopify supports setting quantity rules by importing a CSV into the catalog instead. Whichever way you set them, log in as a test B2B customer afterward and try to order below the minimum to confirm the rule is enforced.

Before you set numbers, decide what the minimum is for. A minimum that matches how you pack (a case of 12, a carton of 48) saves you splitting boxes; a minimum set to make each order worth shipping should follow from your shipping cost and margin per unit rather than a round number.

Rules apply per variant

Shopify’s example: a hat comes in blue and gray, with a minimum (or increment) of 10 on each variant. A buyer can’t combine 5 gray and 5 blue to reach 10; they need 10 of each color they order.

If your wholesale customers expect to mix colors or sizes towards one minimum, the native rules won’t do that. You have three options: set the rule only on variants that really sell in bulk, set lower per-variant minimums that add up sensibly, or tell buyers clearly how the minimum works. Volume pricing follows the same logic: a price break at 20 units means 20 of that variant.

Show the minimum on the product page

Shopify’s guidance is to make sure your theme displays the minimum on the product page, so buyers know how many to add before they reach the cart. Check it while logged in as a B2B customer, since the rules apply to B2B catalogs. If the minimum doesn’t show, ask your theme developer; until then, put the minimum in the B2B product description or in a note on your wholesale page.

What native rules don’t cover

Quantity rules live in B2B catalogs, so they don’t touch retail (direct-to-consumer) customers. Two common requests fall outside them:

• A minimum for retail orders, such as “at least 3 items” on the online store. Native quantity rules don’t apply there.
• A cart-wide minimum order value, such as “wholesale orders from $300”. Quantity rules count units per variant, not the order total.

Both need an app or custom work. When you compare apps, check whether the rule applies to the cart, to a product or to a variant, and whether it’s enforced at checkout or only shown on the product page. Our comparison of Shopify B2B apps covers the options. For the B2B setup itself, see sell wholesale on Shopify; other wholesale guides are in the B2B and wholesale hub.

FAQ

Can I set a minimum order value on Shopify? Shopify’s native quantity rules count units per variant for B2B buyers, so a minimum order value for the whole cart needs an app or custom work.

Do quantity rules apply to retail customers? Quantity rules are set in B2B catalogs and apply to the B2B customers assigned to those catalogs. Retail customers on your online store aren’t affected.

Can buyers mix variants to reach a minimum? Minimum and increment rules apply to each variant separately. Shopify’s example: 5 gray and 5 blue hats don’t meet a minimum of 10.

Can I combine minimums and price breaks? Quantity rules and volume pricing are set in the same dialog and can be used together, with up to 10 price breaks per product. A buyer has to meet the quantity for each variant to get a price break.