Best CRM for Shopify: Klaviyo, HubSpot, Zoho Compared
The best CRM for Shopify depends on what the “CRM” is for. For a direct-to-consumer store that sells online and markets by email and SMS, a marketing platform built on Shopify data, such as Klaviyo or Omnisend, does the job and is priced by contacts. For a business with a sales team, pipelines and deals, a sales CRM such as HubSpot, Salesforce or Zoho fits better, connected to Shopify through an app. Check first whether Shopify’s own customer tools already cover you.
Plans, sync details and ratings are as each app’s Shopify App Store listing showed them on October 23, 2026. MITS sells no CRM.
CRMs for Shopify compared
| Tool | Type | Free plan | Paid from | Priced by | What syncs from Shopify | Rating |
|---|---|---|---|---|---|---|
| Klaviyo | Email and SMS marketing on customer data | Up to 250 active profiles, 500 emails | Email $20/month (251–500 contacts) | Active profiles / contacts | Customer and order data for segments | 4.7 (3,404 reviews) |
| Omnisend | Email and SMS marketing | Up to 250 people, 500 emails | Standard $16/month (500 contacts) | Contacts | Store data for campaigns and automations | 4.7 (3,195) |
| HubSpot (Hubspot Data Sync) | Sales and marketing CRM | Free plan | Starter $10/month; Professional $1,450/month | HubSpot plan | Customers, products and orders | 1.0 (8) |
| Zoho CRM, via Skylio CRM Connector | Sales CRM, through a connector | 7-day trial | $9.99/month (100 orders) | Orders per month | Orders, customers and products to Zoho CRM, Books and Inventory, or Salesforce | 5.0 (1) |
| Salesforce, via Shophop | Sales CRM, through a connector | None listed | $50/month (1,000 orders) | Orders | Orders, abandoned carts, customers and products | No reviews yet |
Two things stand out on the listings. The marketing platforms have thousands of reviews from Shopify stores; the sales-CRM connectors have very few. HubSpot’s own Shopify app had a 1.0 rating from eight reviews, so test its sync on a copy of your data before relying on it.
Pick by situation
- Online store, marketing by email and SMS: Klaviyo or Omnisend. Both price by contacts, so your bill follows the size of your list. Compare the plan you would need at your current list size, not the starting price.
- Wholesale or B2B with sales reps and deals: HubSpot, Salesforce or Zoho, connected through an app that syncs orders and customers. Shopify’s Spring ’26 Edition also added native B2B support in QuickBooks and B2B segments in Mailchimp, which may cover the accounting and email side without a CRM.
- Support-led stores where most customer contact is tickets: a helpdesk with a customer sidebar may be the CRM you need; see Shopify helpdesk apps.
- A tight budget: start with Shopify’s own customer profiles, segments and RFM report; our guide to Shopify CRM features shows how far they go.
Before you connect a CRM
- Decide the source of truth. Shopify owns orders and online customers; the CRM owns deals and contacts from outside the store. Write it down, so nobody edits the same field in two places.
- Map marketing consent. Shopify stores email, SMS and WhatsApp marketing consent per customer. Make sure the CRM reads those fields and does not mark everyone as subscribed.
- Avoid two syncs. One connector per CRM; two will create every customer twice.
- Test on a sample of customers and orders before switching the sync on for everything.
Whatever you choose, check how marketing consent is mapped before you switch a sync on, because a CRM that imports every customer as subscribed creates a consent problem. Other customer guides are in the running a store hub.
Frequently asked questions
What is the best free CRM for Shopify? For marketing, Klaviyo’s and Omnisend’s free plans cover up to about 250 contacts and 500 emails a month. For sales pipelines, HubSpot has a free plan, though its Shopify app had few and poor reviews on October 23, 2026. Shopify’s own customer profiles and segments cost nothing and may be enough to start.
Is Klaviyo a CRM? Klaviyo calls itself a B2C CRM. It uses your Shopify customer and order data for segments, email and SMS campaigns, and it has no sales-deal pipelines of the kind a sales CRM has.
Does HubSpot sync Shopify orders? HubSpot’s app on the Shopify App Store lists syncing customers, products and orders. Its listing had a 1.0 rating from eight reviews on October 23, 2026, so test it before relying on it.