Shopify Apps to Increase Average Order Value: Free First
The Shopify apps that increase average order value do six jobs: bundles, volume discounts, recommendations on the product page, cart upsells, post-purchase offers and free-shipping thresholds. Shopify covers several of them for free: the Shopify Bundles app for fixed bundles and multipacks, native buy X get Y and quantity discounts, hand-picked complementary products in Search & Discovery, and free-shipping rates above an order value. Start there, measure, and add an upsell app for the job the free tools do not do.
Shopify facts come from the Help Center pages on Shopify Bundles, discounts, product recommendations and checkout customization, read on October 23, 2026. App data is as listings showed it that day.
Measure average order value first
Average order value is your sales divided by the number of orders, and Shopify reports it as Average order value. Read it in your sales reports for the last 90 days, by month, and write it down before changing anything. Then change one tactic at a time and compare the next 30 days with the same period before. A discount-led tactic can raise order value and lower margin, so look at gross profit next to it if your product costs are entered.
Six tactics: native option vs app
| Tactic | Free Shopify option | When an app is worth it |
|---|---|---|
| Bundles and multipacks | Shopify Bundles app: fixed bundles up to 30 components, multipacks, on all plans | Mix-and-match bundles with special pricing logic, or bundle widgets on the product page |
| Volume breaks (“buy 3, save 10%”) | Native discounts with a minimum quantity, and Buy X get Y discounts | Tiered price tables shown on the product page |
| “Pairs well with” on the product page | Up to 10 complementary products per product in Search & Discovery, in a theme section that supports them | Automated “frequently bought together” widgets across the catalog |
| Cart upsells | None built in | Add-ons in the cart or cart drawer |
| Post-purchase offers | None built in; apps with post-purchase extensions work on Basic and higher | One-click offers after payment |
| Free-shipping threshold | A free shipping rate above an order value, or a free shipping discount with a minimum | A progress bar in the cart (“$12 to free shipping”) |
Notes on the free options:
- Shopify Bundles is a free app by Shopify, available on all plans. Bundles sell on the Online Store, Shop, POS and headless storefronts, support discount codes and automatic discounts, and are created under Apps > Bundles. Two limits to know: a bundle’s price does not update when a component’s price changes, and bundles track overall stock rather than stock per location.
- Complementary products should be good add-ons at the same price or lower than the product, Shopify’s own advice. Set them under Apps > Search & Discovery > Product recommendations. Our guide to Shopify product recommendations shows the setup.
- Discount combinations decide whether a bundle discount, a volume break and a free-shipping discount can apply together. Every store can combine product or order discounts with free shipping; some other combinations are limited to eligible merchants. Discounts and bundles in depth are in the pricing and sales hub.
Upsell apps: what to check
App listings change fast. When we checked on October 23, 2026, ReConvert, a post-purchase upsell app, showed “This app is not currently available on the Shopify App Store”. One that was available, as an example of how these apps price:
| App | Job | Free plan | Paid plans | Priced by | Rating |
|---|---|---|---|---|---|
| Frequently Bought Together (Code Black Belt) | Bundles and “frequently bought together” on product and cart pages | Starter: up to 3 manual bundles | $9.99 (50 orders/month), $24.99 (500), $39.99 (500+) | Orders per month | 4.9 (1,212 reviews) |
For any upsell app, check four things on the listing: the pricing unit (orders, revenue or views), where the offer shows (product page, cart, after payment), whether it adds a script to every storefront page, and recent reviews about speed and conflicts with your theme. The wider app picture is in our best Shopify apps guide.
Where AOV tactics backfire
Stacking discounts: a bundle discount plus a volume break plus a sitewide code can turn a bigger order into a smaller margin. Set the combination rules on each discount before launching. Slow carts: every upsell widget is code on the cart page, the last page before checkout; test the cart on a phone after installing one. And upsells at checkout itself: on Basic, Grow and Advanced, apps cannot add content to the information, shipping and payment pages, only to the thank you and order status pages and through post-purchase extensions. Checkout limits by plan are in Shopify checkout. The running a store hub has our other guides.
Frequently asked questions
How do I increase average order value on Shopify? Start with the free tools: bundles with the Shopify Bundles app, volume or buy X get Y discounts, complementary products on product pages through Search & Discovery, and a free-shipping threshold slightly above your current average order. Measure for 30 days, then add an app for cart or post-purchase upsells if you need them.
Does Shopify have a built-in bundles feature? Yes, Shopify Bundles is a free app by Shopify for fixed bundles and multipacks, available on all plans. It supports up to 30 components in a fixed bundle and works on the Online Store, Shop and POS.
Can I use post-purchase upsells on the Basic plan? Yes. Shopify lists apps built with post-purchase extensions as available on the Basic plan and higher. What Basic, Grow and Advanced cannot do is add app content to the information, shipping and payment steps of checkout.