Google Reviews for a Shopify Store: Collect and Show Them

Google reviews for a Shopify store come in three kinds, and each one has its own way in: Business Profile reviews on Maps and Search, store ratings next to your ads and free listings, and product ratings on individual products in Shopping. An online-only store can’t have a Business Profile at all. For such a store, the reviews worth collecting are store ratings, through Google Customer Reviews or a supported review partner, and product ratings, through a review app that sends its reviews to Google.

We read every Google help page cited here on October 31, 2026, and each section links to its source.

Which Google reviews a Shopify store can get

Business Profile

Google’s eligibility guidelines say a business must make in-person contact with customers during its stated hours, and they list online-only businesses as ineligible. If you sell only through your Shopify store, skip this column. If you also run a shop or showroom where customers meet you, or serve customers at their address, the profile is yours to claim, and its reviews show on Maps.

Store ratings

Per Google’s store ratings overview, a rating usually needs at least 100 eligible, unique reviews, is calculated separately for each country, and counts only post-fulfillment reviews (marked “verified” or “post purchase” on partner sites). For paid text and Shopping ads, Google requires an average of at least 3.5 stars before the rating appears. To see whether Google already has a rating for you, open https://www.google.com/storepages?q=yourstore.com and add &c=US or another country code.

Product ratings

The Product ratings add-on needs at least 50 reviews across all your products. Onboarding can take up to 2 weeks, and new reviews take 7 to 10 days to sync. Reviews are matched to products mainly by GTIN; SKU, brand plus MPN, or the product URL are fallbacks that match fewer reviews. Shopify keeps GTINs in the Barcodes field of each product or variant, so fill it in before you send reviews. Our guide to Google Merchant Center and Shopify covers the feed side.

Collect store and product ratings

There are two routes, and the one you pick depends on the review app you already use.

Route 1: a review app that is a Google partner. Google keeps two lists. The store ratings page names 29 review partners, among them Okendo, Reviews.io, Stamped.io, Trustpilot and Yotpo. The product reviews data page lists the aggregators that can send product ratings, including Judge.me, Junip, Loox, Okendo, Stamped, Reviews.io, Trustpilot and Yotpo. Each comes with its own condition: Judge.me asks for at least 50 product reviews collected through Judge.me, and Loox needs its Scale or Unlimited plan. Google notes that aggregators may charge fees. If your app is on the list, turning on its Google feed is the shortest path, because the reviews you already collect start counting on Google too.

Route 2: Google Customer Reviews. This is a free Merchant Center add-on that asks buyers for a rating after delivery. The steps from Google’s setup guide:

1. In Merchant Center, go to Settings > Add-ons and open the Discover tab.
2. Find the Google Customer Reviews card and click Add.
3. Click Go to Google customer reviews, read the agreement and click Sign agreement.
4. Click Set up integration and add the survey opt-in to your order confirmation page.

The opt-in is the hard part on Shopify. Google’s integration guide asks for a code snippet on every order confirmation page that passes your Merchant Center ID, the order ID, the customer’s email, the delivery country and an estimated delivery date. Customers who opt in get an email survey from Google after that date. Google’s page gives no Shopify-specific steps for the survey; it only points Google & YouTube app users to the store widget, which is covered below. Before you build a custom snippet, check whether your review app is on route 1.

Product ratings also have a feed option where you upload reviews yourself in Merchant Center. It suits stores that collect reviews in their own system; with a Shopify review app, route 1 does the same job.

Ask for Business Profile reviews (stores with a physical location)

Google’s tips page suggests sharing a Google review link or a QR code. Put the link in your order follow-up email or on a card in the parcel, and print the QR code at the counter. Customers need a Google Account to post, though it can use a non-Gmail address.

Reply to reviews, including the critical ones. The same page asks for short, polite replies that answer the specific review rather than a stock thank-you. On a negative review, never share the reviewer’s private information, and offer to continue by phone or email if the case is complicated. Google also asks you not to use replies to offer deals, since the reviewer is already a customer.

Show Google ratings on your Shopify store

Google offers two ways to show its view of your store on your own site. The Google Customer Reviews badge, part of the add-on above, promotes your store rating and can be placed on any page. If you use the Google & YouTube app, Google’s store widget page describes a store widget that highlights your store quality to shoppers. Turn it on in Online Store > Themes > Customize > App embeds with the Store widget toggle, then set its position, side and bottom margins, including separate margins for mobile, and click Save.

The stars on your own product pages are drawn by your review app. With an app from Google’s aggregator list, the same reviews appear on your product pages and in Shopping. Shopify’s Shop app adds its own product reviews from buyers, shown inside Shop; our social proof guide covers where each kind of review is worth showing.

What gets reviews removed

Google’s Maps content policy and the Product Ratings policies list what gets reviews removed. Repeated or serious breaches of the Product Ratings policies can lead to a suspended Merchant Center account, and the Maps policy allows Google to suspend or terminate the accounts involved.

1. Rewards for Business Profile reviews. Offering money, a discount or free goods for a review, or for changing or removing a negative one, is prohibited outright.
2. Review gating. Asking only happy customers, or discouraging negative reviews, counts as rating manipulation. Send the same request to every buyer.
3. Reviews from yourself, staff or family. Google removes reviews with a conflict of interest.
4. Product rating feeds carry every review. Low-star reviews stay in, old reviews can’t be deleted from the feed, and the full feed goes to Google at least once a month. A review earned with an incentive may stay only if the incentive didn’t depend on the rating, and it must be flagged with the is_incentivized_review attribute.
5. AI-written reviews. The Product Ratings policies exclude reviews generated mainly by an automated program or AI.

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Frequently asked questions

Can an online-only Shopify store get Google Business Profile reviews? Google’s eligibility rules require in-person contact with customers during stated hours and list online-only businesses as ineligible. An online-only store collects store ratings and product ratings through Merchant Center instead.

How many reviews do I need before Google shows stars? Product ratings need at least 50 reviews across all your products. Store ratings usually need about 100 eligible reviews in a country, and an average of 3.5 stars or more to appear on ads.

Does Google Customer Reviews work with Shopify? The program is free and needs a Merchant Center account plus Google’s opt-in code on every order confirmation page, served over HTTPS. Google doesn’t publish Shopify-specific steps for that code, so a review app on Google’s partner list is often the simpler route.

Can I offer a discount for a review? For Business Profile reviews, no: Google prohibits any incentive. For product ratings sent through a feed, an incentive is allowed only if it doesn’t depend on whether the review is positive, and the review must be flagged as incentivized.