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Shopify Omnichannel: Run Shop and Website From One Admin

Updated , first published · 4 min read

Shopify omnichannel means running a physical shop and a website from one Shopify admin, with one product catalog, one stock count per location and one customer list. Shopify POS syncs orders and inventory with your retail locations, your online store and your other active sales channels, so a unit sold at the till disappears from the website too. The basic POS features come with every Shopify plan; the cross-channel extras, such as returns at any location, sit in POS Pro.

What Shopify shares between channels

The rows below come from Shopify’s Help Center pages on Shopify POS, pickup in store and Markets, read on October 23, 2026, and from the POS pricing page, read on October 31, 2026.

What How it works across shop and website
Products One product, published to the online store and the Point of Sale channel; no duplicate listings
Inventory Tracked per location; POS and the online store draw from the same counts
Orders POS orders and online orders land in the same Orders list
Customers One profile per customer, created when they sign up, order or abandon a checkout on any channel
Prices and offers Retail markets can have their own products and prices through catalogs; discounts can be limited to retail markets or to in-person sales only
Payments Shop Pay at the till: staff show a QR code and the customer finishes the purchase on shop.com
Returns Included POS: returns at the original purchase location. POS Pro: returns and exchanges at any location

There is one set of records behind both channels, so a shop and a website stay in step without a sync tool.

Set it up

  1. Add your shop as a location under Settings > Locations. New locations can fulfill online orders by default; switch that off for a shop that should only sell in person.
  2. Sign up for Shopify POS and pick the hardware. To start, Shopify’s pricing page lists a smartphone or tablet and a Shopify card reader; stands, scanners and printers are optional. Stores based in the EU may have regional point-of-sale rules to meet.
  3. Publish products to the Point of Sale channel and enter stock for the shop location. Shopify then counts stock per location, so a sale in the shop reduces the shop’s count, and the website shows what is left across the locations that fulfill online orders.
  4. Turn on pickup in store under Settings > Shipping and delivery > Pickup in store, per location. It needs the latest checkout version; if you are not on it, an upgrade notice appears under Settings > Checkout. Set an expected pickup time and write pickup instructions for the Ready for pickup notification.
  5. Create a retail market only if the shop’s prices or range differ from the website. Customizing catalogs for retail markets needs POS Pro or the Plus plan.

Customer journeys that cross channels

  • Buy online, pick up in the shop. The customer chooses pickup at checkout. If the item has to come from another location, store transfers move it, and checkout shows an estimated pickup time that includes the transfer. Shopify’s Spring ’26 Edition adds mixing shipped and picked-up items in one checkout, and pickup orders that draw on both shop stock and transferred stock.
  • Order in the shop for collection later. Staff can create pickup orders at any retail location, notify the customer and mark the order fulfilled; the Spring ’26 Edition lists this as exclusive to POS Pro.
  • Return or exchange in a different shop. Needs POS Pro. Since Spring ’26, refunds, exchanges and new sales can go through one POS cart, so a size swap is one transaction.
  • Pay with a saved account. A Shop Pay customer scans the QR code at the till and completes the purchase on shop.com, not in the Shop app.

For selling beyond your own two channels, such as marketplaces and social, see multichannel selling. Offline payments and hardware are covered in the POS guide linked below.

POS or POS Pro?

The included POS features cover a single shop with a small team. POS Pro, which Shopify’s pricing page lists at $89 USD a month per location billed yearly in the US, adds the cross-channel parts above (returns and exchanges at any location, staff roles, pickup orders at the counter, transfer receiving); the full comparison is in the Shopify POS guide. Add it to the one location that needs it, not to every shop at once, and see the running a store hub for the rest of the setup.

Frequently asked questions

Does Shopify POS share inventory with my website? Shopify POS syncs orders and inventory with your retail locations, online store and other active sales channels. Stock is counted per location, so set which locations fulfill online orders.

Can customers return online orders in store? Returns work at the original purchase location on the included POS features and at any location with POS Pro. For an online order, process one test return at the till before you promise it in your policy, so you see where the refund and the restocked item go.

Do I need POS Pro? You can sell in person without it, since the basic POS features come with every plan. POS Pro adds staff roles and permissions, returns and exchanges at any location, retail reports and, from Spring ’26, in-person pickup orders and cash controls.