Shopify Marketplace Integration: Amazon, eBay, Walmart, More
Shopify’s own marketplace integration is Shopify Marketplace Connect, a free-to-install app (formerly Codisto) that links your product catalog to Amazon, eBay, Walmart and Target Plus and syncs listings, orders and inventory with your Shopify admin. Changes to products and orders in Shopify flow out to the connected marketplaces. Marketplaces it does not cover, such as The Range in the UK, need a connector from another developer or the marketplace’s own tools.
Sources, read on October 23, 2026: the Shopify Help Center pages on Marketplace Connect and managing sales channels, and the Marketplace Connect listing on the App Store.
What Marketplace Connect covers
| Marketplace | Where | Notes |
|---|---|---|
| Amazon | Any region of the marketplace | Listings, orders, inventory and prices sync |
| eBay | Any region of the marketplace | Same sync |
| Walmart | United States only | Same sync |
| Target Plus | United States only | Same sync |
| Etsy | No new connections | Existing Etsy connections continue to work |
You can sell in any currency the marketplace supports; built-in currency conversion shows your prices in each marketplace’s local currency. The listing also mentions unlimited connections to supported marketplace accounts and multi-location fulfillment. Support is through chat inside the app.
Marketplace Connect is developed by Shopify. Its listing showed 4.1 from 2,134 reviews on October 31, 2026, with 78% five-star and 15% one-star ratings. Recent negative reviews describe eBay sync failures and price or inventory errors, so watch the first weeks closely.
How it fits into your Shopify admin
Marketplace Connect is an app: Shopify’s setup page opens it from Apps > Marketplace Connect, and its account settings sit under Settings in the app’s Accounts section. Shopify’s pages on sales channels set three rules for channels in general; check in the app how each applies to your marketplaces:
- Eligibility. If your store does not meet a channel’s requirements, the channel shows as Unavailable. Click You can’t add this channel to see why.
- Every product is available by default. When you add a channel, all existing products become available to it. Remove the channel from the availability of any product you do not want to sell there.
- Marketplace rules apply. Some channels require or forbid certain information in listings, and some require you to ship within a set time. Read each marketplace’s seller terms before you connect.
Set it up
- Check the marketplace side first. Shopify’s setup page, read on October 31, 2026, asks for a verified seller account on each marketplace, approval to sell there, a payment method and shipping rates set up on the marketplace. Walmart and Target Plus are for US sellers only, and Target Plus orders ship only with UPS, USPS and FedEx.
- Install Shopify Marketplace Connect from the App Store.
- Go to Apps > Marketplace Connect, click Connect account for the marketplace and follow its sign-in prompts. A second marketplace is added later with Connect marketplace.
- Choose which products to list and map them to the marketplace’s categories and required fields, such as product identifiers and attributes the marketplace asks for.
- Set prices per marketplace if you need to cover the marketplace’s fees.
- Decide which location fulfills marketplace orders.
- Place or wait for a first order and check it appears in Shopify with the right items and customer details.
Incomplete product data is a common reason for rejected listings: a missing barcode, a variant without a SKU, an empty category. Clean those before the first sync rather than after the marketplace rejects them.
What it costs
The listing’s pricing: “First 50 marketplace-synced orders/mo free, 1% fee per additional synced-order, capped at $99/month.”
A worked example: a store syncs 120 marketplace orders in a month with an average order of $45. The first 50 are free. If the 1% applies to each additional order’s value, the other 70 orders cost 70 × $0.45 = $31.50 that month. At very high volume the cap keeps the app’s fee at $99 a month. The marketplaces’ own selling fees come on top, so price your marketplace listings with both in mind.
Marketplaces Marketplace Connect does not cover
For The Range, OnBuy, Zalando, Bol.com, Kaufland and other regional marketplaces, the routes are:
- A connector app. Search the Shopify App Store for the marketplace’s name. Check the listing for the marketplaces it supports, what syncs (orders, inventory, prices, tracking), its pricing unit and recent reviews.
- The marketplace’s own integration. Some marketplaces offer a Shopify integration or a feed upload in their seller center. Ask the marketplace’s seller support which integrations they accept.
- An integration partner. A feed or multichannel service that the marketplace lists as approved can connect a large catalog.
Whatever route you pick, decide which system is the source of truth for stock and prices. With Shopify as the source, every channel reads from the same inventory and you avoid selling the same item twice.
Keep stock and prices right across channels
- Use one inventory: let marketplace orders reduce Shopify stock, and keep a small buffer on fast sellers.
- Remove products from channels where they do not belong (heavy items from a marketplace with strict delivery times, for example).
- Review prices after any change to marketplace fees.
- Uninstalling a channel needs care: in Settings > Sales channels, Shopify asks you to confirm I understand the risks of uninstalling this sales channel.
If you are thinking about turning your own store into a marketplace with other sellers, that is the opposite direction; see multi-vendor marketplace on Shopify. For a wider view of channels, see Shopify multichannel selling and omnichannel on Shopify. The running a store hub has more.
Frequently asked questions
Can I sell on Amazon from Shopify? Yes. Shopify Marketplace Connect connects your Shopify catalog to Amazon and syncs listings, orders and inventory, so Amazon orders appear in your Shopify admin. You still need an Amazon seller account.
Does Shopify integrate with Etsy? Not for new sellers through Marketplace Connect: Shopify’s Help Center says new Etsy connections cannot be made at this time, while stores that already connected Etsy can keep using it. Third-party connector apps on the App Store are the other route.
Is Marketplace Connect free? It is free to install, and the first 50 marketplace-synced orders each month are free. Above that, the listing shows a 1% fee per additional synced order, capped at $99 a month.